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Gyeongsangbuk-do to stimulate online sales of its “Top-60 Experiential Tourism in Gyeongsangbuk-do” products
Gyeongsangbuk-do to stimulate online sales of its “Top-60 Experiential Tourism in Gyeongsangbuk-do” products
- Discounts and various events available for customers signing up during the promotional period in April -

The Gyeongsangbuk-do Government and Gyeongsangbuk-do Creative Content Agency announced plans to sell “Gyeongbuk Tour Master” (experiential tourism) products (top-60) selected via the Experiential Content Open Contest from April 1 to the end of the year on its Online Travel Agency (OTA) platforms.

As the signature tourism brand for the Gyeongsangbuk-do region, the “Gyeongbuk Tour Master” (experiential tourism product) project identifies and commercializes tourism products across the province to boost the satisfaction levels of tourists visiting the region. Gyeongsangbuk-do is hoping to develop the project into a unique experiential tourism brand available only in Gyeongsangbuk-do by combining elements of local history, culture, tradition, food, leisure, unique experiences, and accommodations in line with the rise in private travel in today’s “untact” era.

Products sold this year will include “Raw rice malt yogurt cooking class,” “Market tours and cooking classes for domestic and international travelers,” “Wood carving workshop,” and “Strawberry pizza cooking class using an open charcoal fire oven.” Featured programs are open to all users regardless of age or gender. All visitors need to do is choose whichever program that suits their needs and preference. The project will also include some exciting outdoor experiential programs such as the “Equestrian class,” “Yachting program,” “Handcrafted beer class,” “Farming program,” and the “Camping program.”

Gyeongsangbuk-do is expected to offer discounts and host various events to customers purchasing tourism products during the promotional period (starts in April). Vendors of the most outstanding tourism products - based on sales volume, promotional results, etc. during the promotional period - will receive a total of KRW 50 million in support from Gyeongsangbuk-do.

Kim Sang-cheol, head of the Gyeongsangbuk-do Culture, Tourism and Sports Bureau, said, “With our new Gyeongbuk Tour Master project, visitors get to enjoy some unique experiences and go on extraordinary trips available only in Gyeongsangbuk-do. We promise to do our best in attracting as many tourists as possible to Gyeongsangbuk-do with continued support and investment towards developing products and opening new sales channels. Ultimately, we hope to inject some life into our local tourism industry.”

Gyeongsangbuk-do’s experiential tourism products are available on its Online Travel Agency (OTA) platforms, including Gyeongbuk Tour Master (www.gbtourmaster.com) and Frip (www.frip.co.kr), as well as the social media accounts for the Gyeongbuk Tour Master program (Instagram, Facebook, blogs).
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